This data and loads more suggests that repeat customers are the most profitable, and they just love it when you understand what they want. An exception to this is subscription-based products, like digital software and memberships to online services. Here, note-taking and organization app Evernote offers an incentive to upgrade, offering 6 extra months when customers buy a year membership to one of their 2 premium versions.
As a unique ecommerce example, Beard Brand brilliantly upsells its customers who are enrolled in their monthly subscription box program. Here, they remind the customer of their upcoming box, and suggest some products to add in before the box is shipped — thus upgrading the box and increasing its order value. There are all kinds of everyday staples that need to be replenished, like:. If you sell these kinds of items, take note of how long each product should last based on regular use, and compare it to the dates that customers purchase them.
The strategy behind cross-selling and upselling is an art and a science. Read this blog about 8 psychological principles that can boost your sales while building an army of happy, satisfied customers.
2 Replies to “Your Email Marketing Cheat Sheet: Dos and Don’ts”
There can be a lot of reasons. Others might abandon because of an issue with the process, like a technical glitch on the website, issues with payment, or unexpected fees. After all, having them shop at your store in the first place is half the battle. To boost conversion rates and stand out from your competitors, get creative. The example below shows an upgraded abandoned cart strategy. You can add an incentive, like a discount or free shipping to get them to take action.
Or, if you have a rewards program, you can try reminding the customer of their rewards points balance, then direct them to use those points to go toward a purchase. Like I said before, repeat customers are the best — and most profitable. A little bit of love goes a long way in building brand loyalty.
One study shows that customers who value personalized experiences are 10 times more likely to be top revenue-generators, making up to 15 transactions per year. The moral of the story is: love them and they shall love you back. To do this, use email to build and promote a customer loyalty program also called a customer retention program that rewards and shows appreciation for frequent shoppers. The timeframe that defines a lapsed customer is up to you.
Depending on the nature of your brand, this might be 1 month, 3 months, 6 months, or even more. Data from MarketingLand showed that when participants offered a dollar-off discount, it performed 2x better than offering a percentage-off discount. They can cover a broad range of topics, like:. The photo is a great touch.
A post-purchase series is a good full campaign to start with as you explore the nooks and crannies of email marketing automation. This series puts several different email types and effective email marketing tips into practice, giving you some well-rounded experience. Tell them just enough 2. Make them feel special 3. Hiring a third party that specializes in inventory counts could be a cost-effective and time-saving option for retailers. Have you ever dealt with such services? If so, tell us about your experience with them. Having said that, I used inventory services for the past 25 years throughout the US and would never go back to doing the inventory myself.
It was never any of those. Some lasted seemingly forever. The best advice when shopping for an inventory service — price is important but the service is more important.
Common Rookie Mistakes for Email Marketers
Check local references. The inventory results can last a long time and can have tragic consequences. Retailers tend to be very unforgiving of high shrink. I have worked for both of these big companies, and agree — results can vary. However, one thing I have found in common — store prep is key to a good inventory. If you are doing a SKU inventory, have your staff do prep work for a few days before — make sure every item has a bar code tag, make sure that it is easily accessible not hidden inside clothing, etc.
And try to have everything neat and straightened out before the inventory team arrives. The easier it is to get to and scan bar codes, the faster and more accurate your inventory will be.
Email Overload: Don't Let Email Control You
One thing to consider is if your products are unusual in any way, then a third party will likely have more trouble counting them. Certainly, when it comes to inventory counts, the decision to seek outside help and who to hire depends on the specific retailer and their needs.
Having spent 16 years in college store retailing I would say that I highly recommend the store conducting inventory in house. I never used an outside company but have heard many horror stories from store managers who did trust this task to an outside company. I found our accuracy to be excellent.
Our industry has seasonal down times when it is possible to close the store for 2 days to conduct inventory. I realize in traditional retailing this time commitment is not possible so the appeal of an outside company may be greater. Beth, thanks so much for sharing your experience. This is more common in the service industry rather than traditional retail. If inventory tracking is disabled then you are unable to add any inventory against the product, and therefor can never count it.
You must be logged in to post a comment. No fluff. Just practical, award-winning content sent straight to your inbox. Thanks for signing up to the Vend newsletter. VendHQ Blog. Inventory Management. Thank you! Vend Tip Save time and reduce human error when conducting your stock counts. Learn More. Further Reading Inventory counting is just one component of successful stock control! This handy resource offers advice and action steps to help you: Set up your products and inventory system correctly Get the right people and processes in place so you can stay on top of stock Figure out which of issues are causing shrink in your business so you can prevent them Learn More.
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Emery Clarke May 22, Log in to Reply. Very well-said. Thanks for the advice, Emery! Bill Cademy February 13, Log in to Reply. Alex Fuller May 24, Log in to Reply. Join us for this four-part series that will give you simple, actionable steps to finding the best fundraising software for your organization! This on-demand course bundle will get you started with Google Analytics. B ehind the scenes, Google Analytics runs on every single page of your site.
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9 Dos and Don'ts When Sending a Work Email
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